Jesús Alvarado standing in front of Alvarado Mexican Merchandise, Lankershim Published May 29, 2014 at 1313 × 1035 in Come Away with Me, Lucille ← Previous Next → Jesús Alvarado standing in front of Alvarado Mexican Merchandise, Lankershim. The family store was located at 10939 Fourth Street. When Lankershim was annexed to the City of Los Angeles, it became known as North Hollywood and Fourth Street was changed to Magnolia Boulevard. According to Aunt Cecilia, the dog’s name was Jack.